

Footwear Designer
CMF & Product
10+ years designing footwear across CMF, uppers, and toolings for global lifestyle brands including REEF and ROXY.
Footwear has been a constant in my life. Growing up in Colorado playing sports sparked an early appreciation for performance, style, and self-expression through product.
Over the past 10 years, I've built my career in the footwear industry. Most recently spending 6 years at REEF as a Color, Materials, and Graphics (CMF) Footwear Designer, crafting cohesive product stories through material selection, color direction, and branding. Prior to that, I spent 4 years at ROXY designing technical uppers, outsoles, and CMF, contributing to both lifestyle and outdoor footwear.
I'm driven by the intersection of function, storytelling, and design, creating products that not only perform but resonate. I'm always looking to push ideas forward, continue learning, and bring thoughtful, innovative concepts to life.
Experience
CMF Footwear Designer (6 yrs)
Lead color, materials, and graphics direction across lifestyle sandals and shoes.
Footwear Designer (4 yrs)
Designed technical uppers, outsoles, and CMF for lifestyle and outdoor footwear.
Expertise
Design Philosophy
I design footwear at the intersection of function, storytelling, and culture, creating products that perform with purpose and connect with people.
Availability
Available for full-time roles.
Contact
daveywiththekicks@gmail.com