David Eden

Designer - Color, Graphics & Materials (CMF)

REEF  |  Jan. 2023 - Apr. 2026  |  Carlsbad, CA

Led end-to-end CMF design strategy for lifestyle footwear, driving seasonal color, material, and graphic direction aligned with brand identity, consumer insights, and market trends. Partnered cross-functionally to deliver commercially successful product assortments.

• Led CMF design direction across multiple footwear categories, including sandals and shoes, from concept through production.
• Developed seasonal color palettes, material strategies, prints, and finishes informed by trend forecasting and consumer insights.
• Created and presented CMF concepts through mood boards, material boards, and detailed tech packs for product development.
• Collaborated cross-functionally with Product Design, Graphic Design, Development, and Marketing teams to ensure alignment and execution.
• Conducted competitive analysis and trend research to inform seasonal narratives and product innovation.
• Reviewed, evaluated, and approved production samples to ensure color accuracy, material quality, and design intent.
• Partnered with vendors and material suppliers to source and develop new materials and finishes.

Associate Designer - Color, Graphics & Materials (CMF)

REEF  |  Aug. 2020 - Jan. 2023  |  Carlsbad, CA

Supported CMF design and product development processes by contributing to seasonal color and material execution, trend research, and cross-functional collaboration across footwear categories.

• Assisted in the development of seasonal color palettes, materials, prints, and finishes for lifestyle footwear.
• Supported creation of CMF presentations, including mood boards, color standards, and material selections.
• Collaborated with cross-functional teams (Design, Development, Marketing) to support design execution and storytelling.
• Assisted in material sourcing, development, and vendor communication throughout the product lifecycle.
• Conducted trend research and competitive analysis to support seasonal design direction.
• Supported sample reviews and maintained accuracy of color standards, materials, and finishes.

Associate Global Footwear Designer

ROXY  |  Aug. 2016 – May 2020  |  Huntington Beach, CA

Designed across technical uppers, outsole, and footbed concepts for multiple footwear categories. Delivered innovative product and seasonal concepts from ideation through production.

• Created footwear upper pattern and outsole concepts.
• Developed seasonal color palettes, material boards and trend boards.
• Executed technical and CMF design; building CADs and tech packs.
• Designed Special Make Up requests on color, silhouettes and materials.
• Managed seasonal clearance product.
• Partnered with cross-functional teams on daily tasks and CAD work.

Associate Product Manager of Tees & Headwear

QUIKSILVER  |  Oct. 2015 – May 2016  |  Huntington Beach, CA

• Managed all screen print graphics and headwear tech packs.
• Developed seasonal color stories and visual line plans.
• Maintained seasonal assortments and sample log.

Founder & Creative Director - Westee Golf Co.

WESTEE  |  Dec. 2023 - Present  |  Oceanside, CA / Denver, CO

• Founded and developed a golf lifestyle brand, leading end-to-end brand strategy, visual identity, and product design.
• Designed and executed brand identity systems, including logos, typography, color palettes, and brand guidelines.
• Led packaging design from concept to production, ensuring alignment with brand positioning and customer experience.
• Designed and developed apparel and accessories balancing aesthetics, functionality, and market trends.
• Managed cross-functional collaboration with manufacturers and vendors to bring products from concept to market.
• Conducted market research and competitive analysis to inform product direction and brand positioning.