Ocean Coral
Spring 2024 Seasonal Collaboration
Inspired by the vivid textures and natural patterns of ocean coral, these colorways bring the energy of the reef to life.
Campaign Concept
Inspired by the vivid textures and natural patterns of ocean coral, these colorways bring the energy of the reef to life. A vibrant mix of electric blue, sea green, and soft neutral tones creates a fresh, modern look that feels both coastal and adventurous.
Consumer Moment
Reef Energy
For those who feel most alive near the water.
Coastal Escape
Versatile style for beach or unexpected getaways.
Fresh & Adventurous
Ready for discovery and everyday exploration.
Product Narrative
Inspired by the vivid textures and natural patterns of ocean coral, these colorways bring the energy of the reef to life.
Design Language
Color System
Reef Blue
Coral Blue
Sea Green
Coral White
Sand Neutral
Material Story
Soft Footbed
Cushioned footbed for a comfortable, all-day adventure textile finish.
Embroidered Upper
Intricate coral motif embroidery pattern for added texture and pop of personality.
Coral Print Lining
Custom coral-inspired lining print adds a layer of personality.
Woven Brand Tab
Small woven REEF tab adds a clean, branded finish.
Graphic Details
Organic, coral-inspired stitching pattern brings depth and movement to the upper.
Campaign Execution
Digital
Retail
Signage
Brand System
Typography
Ocean Coral
Headline · Montserrat Bold
Aa
Body Copy · Malayalam Sangam MN Bold
Layout Principles
- Bold headlines & strong hierarchy
- Plenty of negative space
- Product-forward composition
- Natural, textured backgrounds
Art Direction
Deep, ocean-inspired textures. Flowing waves, coastal tones and vivid reef elements create a vibrant, yet balanced aesthetic.
Creative Direction
Vibrant, ocean-inspired aesthetics. Reefs, adventures, and dynamic marine textures.
Project: Ocean Coral
Next Project
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Designed for good times.
Built for everyone.