Caddie From The Masters
Spring 2025 Seasonal Drop
A modern tribute to a golf tradition like none other. Designed for life on and off the course.
Campaign Concept
A tribute to the traditional and iconic style of the Masters Tournament. This "Caddie" colorway channels the signature greens of Augusta National with crisp whites and subtle details inspired by the course, caddie uniforms, and the love of the game.
Consumer Moment
On The Course
Built for tournament rounds and practice sessions.
Off The Green
Effortless style for everyday wear.
Tournament Ready
Designed to celebrate iconic golf moments.
Product Narrative
A sandal that channels Augusta's signature greens, caddie uniforms, and course heritage into a wearable, lifestyle-driven design.
Design Language
Color System
Augusta Green
Fairway Green
Turf Grass
Caddie White
Flag Yellow
Material Story
Durable Strap
Weather friendly materials inspired by the caddie's outfit.
Faux Turf Footbed
Textured footbed inspired by the course.
Golf Tee Holder
A perfect place to hold an extra golf tee.
Golf Ball Detail
Subtle dimpling texture that pays homage to the golf ball.
Graphic Details
A golf ball tee graphic on the front strap detail area of the sandal. Subtle dimpling adds a nod to the sport. Reef logo placed on the heel.
Campaign Execution
Digital
Retail
Signage
Brand System
Typography
Caddie From The Masters
Headline · Evogria Regular
Aa
Body Copy · Malayalam Sangam MN Bold
Layout Principles
- Bold headlines & strong hierarchy
- Plenty of negative space
- Product-forward composition
- Natural, textured backgrounds
Art Direction
Clean greens, natural texture and authentic moments. Simple, yet elevated and approachable.
Creative Direction
Colors, palette and vintage golf tournament inspiration for the most inspired look.
Project: Caddie From The Masters
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