Irish I Had A Beer
Spring 2025 Seasonal Drop
Performance meets celebration. Designed for the lucky moments.
Campaign Concept
A playful St. Patrick's Day color and material story that blends performance sandal design with cultural cues and subtle humor. The goal was to create a visually rich yet wearable colorway that feels festive without being overly literal.
Consumer Moment
Luck of the Irish
For those who enjoy beer as much as we do.
Coast to Coast
Versatile style for wherever the day goes.
Social & Relaxed
Made for good times and great company.
Product Narrative
A seasonal expression inspired by ritual and reward, blending performance design with cultural celebration.
Design Language
Color System
Irish Green
Forest Emerald
Metallic Gold
Gum Brown
Material Story
Lucky Gold
Gold finished synthetic for a lucky touch.
Durable Outsole
Gum rubber with heritage traction.
Printed Lining
Soft, jersey lining package with a subtle clover print.
Textured Footbed
Comfort and grip for all-day wear.
Graphic Details
A hidden clover graphic is revealed on the outsole bottle opener, an unexpected detail that adds personality without overpowering the overall design.
Campaign Execution
Digital
Retail
Signage
Brand System
Typography
Irish I Had A Beer
Headline · Malayalam Sangam MN Bold
Aa
Body Copy · Malayalam Sangam MN Regular
Layout Principles
- Bold headlines & strong hierarchy
- Plenty of negative space
- Product-forward composition
- Natural, textured backgrounds
Art Direction
Deep greens, natural textures and authentic moments. Elevated, yet approachable.
Creative Direction
Culture, color and coastal environment inspire the mood, materials and story.
Project: Irish I Had A Beer
Next Project
Fall 2025 Seasonal Drop
Mummy Wrapped
Reef · Spring 2025
Designed for good times.
Built for everyone.