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Mummy Wrapped

Fall 2025 Seasonal Drop

The sandal that was raised from the dead. Designed for those who prefer things extra spooky.

Back to Colors & Materials

Campaign Concept

A playful take on a Halloween classic. This "Mummy" colorway wraps the sandal in tone-on-tone neutrals with subtle details peeking through. Subtle stitching and layered texture create a wrapped, worn look that's spooky, but still wearable.

Consumer Moment

  • Trick or Treat

    Fashion style without the fright.

  • Hidden Surprise

    Playful surprises through hidden details and glow.

  • Spooky & Stylish

    Fun, wearable mystery theme.

Product Narrative

A fun, wearable sandal inspired by the mummy. Layered textures, hidden details, and glow elements create a playful yet premium Halloween look.

Mummy Wrapped

Design Language

Color System

Bandage Off-White

Bone Cream

Aged Wrap

Glow Green

Bright White

Pitch Black

Material Story

Wrapped Upper Strap

Layered knit strap with subtle zip-up texture gives a clean, polished, wrapped look.

Glowing Outsole

Translucent outsole with glow technology inspires the glow-in-the-dark feature.

Popped Lining

Vibrant neon lining brings a bold interior contrast against the subdued exterior.

Logos That Glow

Custom logo that can be seen in the dark.

Graphic Details

Hidden eyes peek through the strap area of the upper. An unexpected application of traditional branding without trying too hard.

Campaign Execution

Digital

Instagram Post
Story Ad
Web Banner

Retail

In-Store Display

Signage

Retail Sign

Brand System

Typography

Mummy Wrapped

Headline · Bradley Hand Bold

Aa

Body Copy · Manrope Regular

Layout Principles

  • Bold headlines & strong hierarchy
  • Plenty of negative space
  • Product-forward composition
  • Natural, textured backgrounds

Art Direction

Aged bandage textures, hidden details, glowing elements, and moody imagery create a look that feels spooky but approachable and fun.

Creative Direction

Subtle, stylized imagery and glow-in-the-dark tones. Graveyard and Halloween elements celebrate the visual mood.

Project: Mummy Wrapped

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Designed for good times.

Built for everyone.

REEF